We have a small team that chases up outstanding copy, although
it is the advertiser's responsibility to submit copy on time and to
specification. If we don't receive copy by the deadline, we may
have to fill the space with other copy so the page can be released
on time. This is outside our control, so please don't leave
everything to the last minute in case you suffer a technical
problem. You should be aware that, in these circumstances, the
space will still be invoiced.
Unique Reference Numbers (URNs) are allocated to every
advertisement booking on our system. They are the seven-digit
numbers by which we identify the files we receive and match them
with their space on the page. If you can always start your filename
with this number, it makes it easy to identify and minimises the
potential for mistakes to be made.
Why can't I just email my file to you?
We could write a book about all the things that can, and do, go
wrong with emailed files. None of us want that to happen. There can
be problems with fonts, resolution, colours, transparency,
overprinting and sizes amongst other things. These errors need to
be fixed before we get the file. We don't employ people to diagnose
and resolve these issues, so we ask advertisers to use one of the
recommended delivery systems, which run preflight checks. They
identify the problems early in the production cycle, while there is
still time to resolve them. For this reason, we encourage you to
submit your file in good time.
For more information about the risks of using unvalidated files,
Classified or Display?
You need to make sure whether your booking is for a Classified
or Display site for several reasons, the main ones being that the
deadlines and sizes are usually different. If you are not sure, ask
the person who made the booking or call your copy contact at News
Ad Production Service
For direct advertisers who do not have the facility or expertise
to supply their own files, we offer two options: our copy team will
be happy to give you contact details of people who could do the
work for you at a commercial rate. Alternatively, if your copy is
ready in good time and you are satisfied with a modest choice of
typefaces and a single proof, our in-house team could do it for
you. You need to make this requirement clear when you make your
booking, so it can be processed appropriately. Please note we are
not able to provide this for self-service customers using
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